Wednesday, May 09, 2007

Why a home based web business isn't the easy option!

I read alot about search engine optimisation (SEO) over the weekend. I realised that I needed to increase the number of external links (still not sure if this means reciprical links or one way though).

So links it is. I spent the morning writing more articles and then searched for sites to publish them on. Found ezine, 1888 articles and Helium. Posted a couple of articles to see how long it takes to review and how it looks/links etc once published. Also found some e-zine directories which I will use for my new newsletter (will finalise the first edition this week).

From what I have read, the key appears to be the number of links related to your content- again, not entirely clear about what I'm doing, but I will keep on my current course and see if it makes a difference.

Got an email from a company wth an SEO proposal for my website. They gave me a fair overview of my site (I know this as it reflected the information I had recieved from my web hosting company's report). They provided me with a list of options, which fell into three catergories:

  1. Natural search
  2. W3C
  3. Links
Again, no real surprises. After a little deliberation, I decided that I would be better learning how to optimise my site myself. That way I could apply this knowledge to each new web site I build. The drawback to this is time.

So, biting the bullet, i set to work to validate my site to W3C standards. As I understand it W3C (World Wide Web Consortium) is an international organisation set up to set standards and protocols for the web. I found a web site set up by W3C that checks your website's code and validates it. If your site doesn't comply, it gives you the errors. Fantastic! So I spent a few hours validating my pages. This is apparently important, as it helps the web crawlers. For your information the website is: http://validator.w3.org/. (I'm no way affiliated to this organisation, I just think it's a really useful tool for us non-techies out there!). Hope it helps.

Tomorrow is natural search. Better get some sleep!

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